GUIDELINES FOR PROMOTING THE 2014 TRAVEL + LEISURE WORLD'S BEST AWARDS SURVEY
The 2014 Travel + Leisure World's Best Awards survey will be conducted online from December 2, 2013 to March 31, 2014 at tlworldsbest.com. Travel + Leisure readers will be invited to participate through Travel + Leisure magazine (January, February, March, and April issues), T+L iPad® editions and newsletters, and online at travelandleisure.com. The survey website will be maintained, monitored, and kept secure by ROI Research Inc.
Guidelines For Independent Promotional Materials
- Include the link to the survey: tlworldsbest.com.
- Generic language must be used throughout all materials, such as "Vote for your favorite travel experiences."
- Do not include a call-out to vote for a specific hotel, destination, or travel company, such as "Vote for Hotel X".
- Do not include instructions on how to vote for a specific hotel, destination, or travel company.
- Example of acceptable e-blast text: Vote now in the Travel + Leisure 2014 World's Best Awards survey! Visit tlworldsbest.com to rate your favorite travel experiences and enter for a chance to win a $10,000 dream trip, courtesy of T+L. Your vote will contribute to the results which will be revealed in the August 2014 issue of Travel + Leisure.
- The Travel + Leisure logo and Travel + Leisure World's Best Awards survey logos may not appear on any promotional materials.
- The official World's Best Awards Giveaway associated with survey may be highlighted in the messaging. For example: Enter for a chance to win a $10,000 dream trip, courtesy of T+L.
- No additional giveaways/sweepstakes/incentives from a hotel, destination, or travel company may be associated with the survey or the official giveaway.
- Twitter: Promote the survey using the survey link, tlworldsbest.com, and the official hashtag, #TLWorldsBest.
- Example of an acceptable tweet: Vote now for your favorite travel experiences at tlworldbest.com! #TLWorldsBest
- Facebook: Share and comment on World's Best Awards posts at facebook.com/travelandleisure.